Tool

How much of your media budget is lost today?

Pick the channel you buy and the budget you put on it. Our barometers, measured in store across 45,000 stores, show you the dollars spent on people who never visit your stores. A personalized study for your sector replaces the estimate with your own number.

Media waste calculator · Kairos AI barometer

How much of your media budget reaches people who never walk into your stores?

Pick a channel and the monthly budget you put on it. Today, nobody tells you how much of it reaches people who never walk into your stores. Our barometer, measured with beacons in 45,000 stores, does.

1 · The channel you buy

2 · Your monthly budget on it

Budget per month$5,000
$500$7.5k$15k$22.5k$30k

Where that budget goes

??
Reaches people who never enter your stores: ?Reaches your real visitors: ?

Today, nobody can tell you how this bar splits. That is what running blind means.

Your dead loss today

On this channel and this budget, our barometer gives a precise share of your spend that reaches people who never walk into your stores. Money you pay every month for nothing.

Based on the Kairos AI barometer: campaigns measured in store with beacons, across 45,000 stores.

Almost there

Leave your details: we send you the estimate for this channel, and a personalized study for your sector, built on your own channels and budgets.

Thank you

Your estimate is on its way.

We are preparing your estimate for this channel and a personalized study for your sector, built on your own channels and budgets. You will receive them by email shortly.

Built on the Kairos AI barometer: campaigns measured in store with beacons.







    Get your own number, not a barometer average

    Tell us the channels you buy and the budget you put on them. We come back with a personalized study for your sector: where the waste is, and what it takes to recover it, starting from your existing budget.