Branding and performance, merged.
Your branding campaigns are here to build top of mind, and in the end to contribute to in-store revenue. But if your real store visitors are never exposed to them, they contribute nothing to in-store revenue. Kairos AI changes the paradigm: it steers billboards, radio, TV, CTV and social so that your branding campaigns contribute as much as possible to in-store revenue.
campaigns boosted on in-store revenue contribution
uplift methodology, audited by the world’s best experts in measurement methodology
Measured on real store visits, not on estimates
Share of visitors reached
Brand lift, tied to visits
Memorization and consideration surveys read on the same visitor base: exposed visitors versus a control group of real sector visitors.
Branding that contributes to in-store revenue
Choose media by the share of real visitors they reach
Billboards, radio, TV and social compared on one metric: the share of your real store visitors each one exposes. The branding budget goes where your customers actually are.
Keep branding out of the incrementality trap
Branding is read on its contribution to in-store revenue, not on this week’s lift. Your branding budget stops being cut for the wrong reason, and starts being steered for the right one.
Report to the board in one page
Share of visitors reached, revenue contribution, media waste recovered. Three numbers, monthly.
Brand lift · measured on real store visitors
Does your branding reach the people who actually walk into your stores?
Classic brand lift studies survey a panel. Ours surveys your real visitors: the beacons in your stores detect them, the questionnaire is served to visitors of the whole sector, and one question splits them into an exposed group and a control group. The gap between the two is the effect of your advertising, read on the people who matter for your revenue.
How the measure is built
One question splits the visitors
“Have you seen advertising for this sector's brands recently?” Those who say yes form the exposed group, those who say no the control group. Same stores, same period, real visitors on both sides.
No pixel, no tagged campaign: the split is declarative, within one population of real sector visitors. Always-on barometer, eight-week window.
Results · optical chain, sector barometer, 2026
“Do you remember seeing an ad for this brand recently?”
“Before today, did you know this brand?”
“Would you consider this brand for your next purchase?”
“What image do you have of this brand?”
Real study, client anonymized. Figures as reported at the end of the measurement window.