Free guide
How to measure the in-store ROI of billboards, radio and local TV.
A 12-page playbook: the three questions to ask your media vendors, the math behind share of visitors reached, and a worksheet to estimate your current media waste.
Inside
What the guide covers
Chapter 1
Why proof-of-posting, ratings and impressions are not results.
Chapter 2
Share of visitors reached: the metric, the math, a worked example.
Chapter 3
A worksheet to estimate your media waste in dollars.
Chapter 4
How to run a six-week pilot on a panel of stores.
Get the guide by email
Leave your work email and we’ll send the PDF. No sequence, no sales call unless you ask for one.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.