Industry
Weekly flyers, radio and billboards, measured at the checkout line.
Regional grocers spend heavily on local media with little visibility beyond flyer redemption. Kairos reads every campaign against real store traffic.
Where the money goes
Typical media mix and where it leaks
Weekly circulars and direct mail
Measured with control groups for a clean incremental read.
Radio and local TV
Station and daypart reads across the trade area.
Billboards near stores
Per-panel share of visitors reached.
How Kairos helps
Measured on your own stores
A pilot on a panel of your stores, with beacons shipped and installed by your teams, gives you a first read on every live campaign within six to eight weeks. From there, Kairos AI takes over a first pocket of budget and steers it by in-store revenue.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.