Based on their contribution to store revenue.
Clicks are cool and fun to use. But the real deal is picking creatives based on their contribution to what really matters: in-store revenue.
Creative optimization · a case, week by week
Four creatives, one budget. The winner is the one that contributes the most to in-store revenue.
Clicks tell you which creative people tap on. Kairos AI tells you which creative brings people in. During the campaign, Kairos AI analyzes the cost per exposed visitor of each creative every week and reallocates the budget toward the ones that drive real store traffic. Here is how a typical local campaign unfolds.
Budget split between creatives
What the algorithm does
Week 1: four creatives, same budget each, same visitor base. The beacon starts counting exposed visitors per creative.
Week 2: the “Offer” creative costs 11% less per exposed visitor. The “Brand” creative brings clicks, not visits. First reallocation.
Week 3: “Local store” wins in the neighborhoods closest to the store. Budget shifts there, zone by zone.
Week 4: the losing creatives are nearly off. Same total budget, far more visitors through the door.
Formats read on the same metric
Demo data for illustration, built from real Kairos AI activations (creative read per week, budget moved mid-flight). Your own figures come from your beacons.
campaigns boosted on in-store revenue contribution
uplift methodology, audited by the world’s best experts in measurement methodology
Measured on real store visits, not on estimates
Visits per creative
Conversion by message
Each message read on exposed visitors and conversion, so the budget moves to the creative that brings people in.