Platform · Trust
How we handle store visit data.
Kairos measures visits to reconcile them with ad exposure. This page explains what our beacons collect, what we do with it, and what we never do.
Principles
What we collect and what we don't
Collected
In-store visit detections through partner consumer apps, keyed on the mobile advertising ID, and campaign exposure logs from your ad platforms and media vendors.
Never collected
No images, no faces, no names, no phone numbers. Kairos does not buy or resell third-party location data.
Reported
Results are reported in aggregate: exposed visitors, coverage, cost per exposed visitor, contribution to revenue. No individual-level reporting.
Retention
Aggregated results are kept for the duration of the contract plus 24 months for year-over-year comparison, then deleted.
Compliance
US and EU frameworks
Kairos operates under GDPR in Europe and complies with the CCPA/CPRA in California. Users of partner apps consent to location sharing in those apps and can opt out at any time through their phone’s advertising settings. A Data Processing Agreement is included in every US contract. Our full Privacy Policy and a technical description of the beacons are available on request.
Questions about data?
Our team answers data and security questionnaires within five business days.