One dashboard, three audiences, zero estimates.
Your dashboard · Where you stand with Kairos
One page tells you what your media plan gives back in store.
The home page of your Kairos dashboard: the share of your media plan Kairos AI already steers, the budgets it operates, the contribution gains it has produced, and the state of your beacon network. Measured, not estimated, and shareable as is with your board.
Beacon network
Channels tested so far
- Meta, Instagram, TikTok
- Programmatic display, native
- Online video, YouTube
- Addressable TV, DOOH
- Meta, Snapchat
- Display mobile
- Digital out-of-home
- SMS, local radio
Demo data for illustration. Your dashboard shows your own network and your own campaigns.
Your dashboard · Performance by channel
Every channel on the same line: budget, cost per exposed visitor, contribution.
The reporting your vendors cannot give you. Each channel you buy is read on the same three numbers, measured on real store visitors: the budget, the cost per exposed visitor, and how many dollars of in-store revenue each dollar of media contributed.
| Channel | Budget | Cost / exposed visitor | Contribution / budget | Ratio |
|---|---|---|---|---|
| Display | $130k | $2.34 | 3.2× | |
| Online video | $95k | $6.52 | 2.5× | |
| Meta | $250k | $5.75 | 1.3× | |
| Snapchat | $25k | $6.20 | 1.2× | |
| DOOH | $60k | $2.64 | 0.8× | |
| TV | $1320k | $9.35 | 0.6× | |
| YouTube | $230k | $1.98 | 4.3× | |
| Native | $210k | $4.82 | 1.6× | |
| Audio | $135k | $4.64 | 1.1× | |
| Radio | $150k | $5.20 | 0.7× |
Demo data for illustration, national chain, 12 rolling months. Contribution computed from exposed visitors, your conversion rate and your average ticket.
Your dashboard · Synergies between channels
Which channels work better together than alone.
Index of exposed visitors when two channels run together, against the same budget spent on each channel alone (base 100). The dashboard ranks every pair, so the next plan pairs the channels that reinforce each other and separates the ones that cannibalize.
Exposed visitors, cost per exposed visitor, contribution and media waste for every flight, every channel, every store. 12-month trends and exports.
Share of the plan steered, budgets operated, contribution gains, media waste recovered. One page your CFO reads in a minute.
Store managers see the campaigns running on their trade area, the visitors they exposed and what it brought through their door.
Demo data for illustration. Synergy indices computed on exposed visitors at identical budget.
campaigns boosted on in-store revenue contribution
uplift methodology, audited by the world’s best experts in measurement methodology