By goal
Performance campaigns, measured in incremental visits.
Promotions and sales events, read with a control group. Kairos runs exposed versus non-exposed tests and reports incremental visits, cost per incremental visit and ROI. On performance budgets only.
30,000+
campaigns measured on store revenue
45,000+
equipped stores across Europe and North America
CESP-audited
uplift methodology, audited by CESP, the independent French media audit body
Live data
Measured on real store visits, not on estimates
$0.00
lost without Kairos AI since you opened this pageAssumption: a $100k branding campaign over one week, at the average waste rate of our barometer, built on 30,000+ campaigns measured in store.
Incremental visitors
Visits that would not have happened without the campaign, with a control group and a significance level.
Cost per incremental visit
The number that lets you compare vendors, channels and flights. Sport: €2.58 with Kairos AI vs €8.86 before.
How it works
How performance campaigns are read
A/B tests, same visitor base
Half the budget as today, half operated by Kairos AI, compared on your own stores.
Weekly shifts
Budget moves toward the zones, audiences and placements that add incremental visits.
Vendors compared, not trusted
Every mobile, social or programmatic vendor read on the same metric. Intermarché 2020: ROI from 5.9 to 15.6 depending on the vendor.
Customer stories
What our clients measured
Restaurants
Krousty
+37% exposed visitors, +36% revenue contribution at equal budget
Kairos AI versus the client’s own campaign on 8 restaurants.
Meta, A/B test
Sport
Sport 2000
Incremental visitors x4 vs previous year
Kairos AI activation: CPV €0.74 vs €1.91, incremental share 75% vs 27%, CPIV €2.58 vs €8.86.
Programmatic
Shopping centers
Carmila
9,287 incremental visitors, ROI 35.5
Kairos AI Christmas campaign: cost per incremental visit €1.62.
Mobile
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Live in 45,000 stores · Measured by our own in-store sensors · CESP-audited methodology
Live in 45,000 stores · Measured by our own in-store sensors · CESP-audited methodology