uplift methodology, the only in-store measurement audited in France (2024)
Live data
Measured on real store visits, not on estimates
$0.00
lost without Kairos AI since you opened this pageAssumption: a $100k branding campaign over one week, at the average waste rate of our barometer, built on 30,000+ campaigns measured in store.
Visitor origin zones
Where your customers actually come from, store by store, refreshed continuously.
Conversion of new visitors
GrandVision: +19% conversion and +37% incremental share with Kairos trade areas.
How it works
Win new customers, measured at the door
Origin-based targeting
Audiences built from measured visits, injected into Meta, Snapchat, mobile and programmatic.
Lower cost per visit
La Grande Épicerie: CPV €0.23 with the Kairos audience vs €0.71 with the brand’s own.
Store-by-store reach
Each store gets the budget its catchment deserves.
Customer stories
What our clients measured
Optical
GrandVision
+19% conversion, +37% incremental
Kairos trade areas injected into the campaign: conversion rate 6.69%, incremental share 25.98%.
Mobile
Grocery
Netto
ROI from 2-3 to 5, peak at 10
After switching to Kairos trade areas.
Mobile
Garden centers
Gamm Vert
-77% CPV on Facebook (€0.30 vs €1.31)
Kairos zones applied to a flyer campaign; -14% CPV on mobile.