The power of our AI, proven alongside our clients.
campaigns boosted on in-store revenue contribution
uplift methodology, audited by the world’s best experts in measurement methodology
We raise the in-store revenue contribution of our clients' media budgets. For real.
Grocery
E.Leclerc (2 stores)
CPV €1.87, €28k contribution
Local Kairos AI activation on a four-figure budget.
Local digital
Grocery
Intermarché
362,510 exposed visitors, CPV €0.16
Anniversary campaign: 6,190 incremental visitors, ROI 3.82.
Mobile
Grocery
Netto
ROI from 2-3 to 5, peak at 10
After switching to Kairos trade areas.
Mobile
Grocery
Intermarché & Netto
+55% ROI (Intermarché), +32% (Netto)
Versus the average campaign without Kairos trade areas.
Mobile
Grocery
Intermarché
ROI 5.83
Best Meta read measured for the network to date.
Meta
Fine food
La Grande Épicerie de Paris
CPV €0.23 vs €0.71
Kairos audience versus the brand's own audience; conversion 2.64% vs 1.92%.
Grocery
Monoprix
Incremental ROI 5.75
Positive and statistically significant incremental read.
Meta
Grocery
Auchan
11 campaigns: +39% exposed visitors, -24% CPV
Average gains across the optimized campaigns, up to +100% on some.
Grocery
Auchan
+57% exposed visitors, -36% CPV
Budget reallocated to the best-performing area.
Grocery
Intermarché
+10% exposed visitors, -9% CPV
Beauty flyer campaign: +11,423 exposed visitors.
Mobile
Grocery
Netto
+21% exposed visitors, -17% CPV
Regional promotional campaign.
Mobile
Grocery
Intermarché
+374,177 exposed visitors (+9%)
More than €1.1M of potential additional revenue on the December campaign.
Mobile
Grocery
Intermarché & Netto (West)
ROI 6.9, CPV €0.28
Regional campaign above the network's historical average.
Mobile
Grocery
Intermarché
ROI between 4 and 7
Billboard flight measured on store visits.
Out-of-home
Organic grocery
La Vie Claire
57% incremental, ROI 5.1
SMS campaign measured with an incremental read, cost per visit €1.49.
SMS
Grocery
Intermarché
+6% exposed visitors, ROI 3.07
5,188 incremental visitors measured on a national Facebook campaign.
Grocery
Intermarché
ROI 5.9 to 15.6 by vendor
Same metric on three mobile vendors: cost per incremental visit from €2.3, ROI from 5.9 to 15.6. Budget moved to the best one.
Mobile, 3 vendors
Bathroom retail
Espace Aubade
Exposed visitors x2 at equal budget
Addressable TV versus national TV, measured on showroom visits.
TV
Home improvement
Lapeyre
CPV -48% on Meta, -22% on programmatic
Annual review of Kairos AI activations: +84% exposed visitors on Meta at equal budget.
Meta + programmatic
Furniture
BUT
+6% exposed visitors and purchases
Then +11% and +9% on the following campaign.
Garden centers
Gamm Vert
-77% CPV on Facebook (€0.30 vs €1.31)
Kairos zones applied to a flyer campaign; -14% CPV on mobile.
Facebook & mobile
Furniture
BUT
CPV €0.44 vs €0.61
Kairos audience nationally; €4.99 vs €15.30 on three local stores.
DIY
Weldom
37% incremental, ROI 4
Cost per visit €0.84 on a spring drive-to-store campaign.
Mobile + Facebook
DIY
Weldom
-25% CPV, +34% exposed visitors
Optimization during the campaign, +€75k of associated revenue.
Mobile
Home decor
Maisons du Monde
+84% exposed visitors, +€186k revenue
"Their best campaign" after Kairos optimization: +13.3k exposed visitors.
Home discount
GIFI
70% incremental share, ROI 2.9
Incremental read on a mobile flyer campaign.
Mobile
Furniture
BUT
ROI 9.4, CPV €1.4
Billboard campaign measured on showroom visits.
Out-of-home
DIY
Weldom
Most incremental wave: CPIV €5.4, ROI 3.6
Wave-by-wave comparison of a mobile plan on incremental visits.
Mobile
Fashion retail
CCV
€49.6k revenue contribution
2,346 exposed visitors, 3.76% of store traffic.
Programmatic
Footwear
Manfield
CPV €7.92 vs a €14.47 profitability threshold
34 stores, Kairos AI activation.
Digital
Sport
Sport 2000
Incremental visitors x4 vs previous year
Kairos AI activation: CPV €0.74 vs €1.91, incremental share 75% vs 27%, CPIV €2.58 vs €8.86.
Programmatic
Sport
Sport 2000
+30% exposed visitors, -30% CPV
In-flight optimization of a spring campaign.
Mobile
Department store
Galeries Lafayette
+15% exposed visitors, +€141k revenue
In-flight optimization of the 3J campaign: +10.4k exposed visitors.
Sport
Decathlon
+45% exposed visitors, +€13M revenue
Christmas plan optimized on exposed visitors: +359k visitors reached.
Digital, multi-channel
Sport
Decathlon
ROAS 4.95, CPV €0.42
Measured mobile drive-to-store waves; the July wave came in above 5x ROAS.
Mobile RTB
Sport
Decathlon
ROI 10.3, CPV €0.05
Direct Facebook campaign measured on store visits, cost per visit at €0.05.
Department store
Le Bon Marché
ROI 7.4, CPIV €3
First incremental read for the group: cost per visit €0.6 against a €0.54 benchmark.
Restaurants
Krousty
+37% visitors, +36% revenue at equal budget
Kairos AI versus the client's own campaign on 8 restaurants.
Meta, A/B test
Restaurants
Heiko Poké
CPV -26% with Kairos AI
€24k of revenue contribution measured on the activation.
Meta
Casinos
Partouche
-20% CPV
Versus the reference period, on a Kairos AI activation.
Meta
Entertainment
Universal Pictures
Snapchat CPV €0.44 vs €0.83
Kairos audience on a film release.
Meta & Snapchat
Restaurants
KFC
CPV -20.3%, CPA -7.3%
+20k exposed visitors with the Kairos audience.
Meta
Restaurants
KFC
-29% cost per exposed visitor, +22% conversion
A/B test on 28 restaurants with Kairos origin zones; -35% CPV on the drive-to-store campaign.
Facebook & Snapchat
Entertainment
Universal Pictures
+39% reach
495,000 additional people reached with the Kairos audience.
Snapchat
Entertainment
Universal Pictures
+47% exposed visitors, -32% CPV
Film release campaign optimized on cinema visits.
Telecom
Bouygues Telecom
CPIV €0.24, ROI 52
Display operated by Kairos AI, versus €0.44 to €0.50 cost per visit on social.
Display
Optical
GrandVision
+19% conversion, +37% incremental
Kairos trade areas injected into the campaign: conversion rate 6.69%, incremental share 25.98%.
Mobile
Telecom
Bouygues Telecom
CPV €0.16 vs €0.20
Kairos audience: conversion rate 5.8% vs 3.9%.
Telecom
Bouygues Telecom
-34% CPV, +50% exposed visitors
Christmas campaign, then a March campaign at +7% exposed visitors and -7% CPV.
Telecom
Bouygues Telecom
+4% and +7% exposed visitors
About €1M of potential additional revenue across the two vendors.
Mobile, 2 vendors
Optical
ATOL
ROI 6.5, CPV €0.59
Mobile campaign measured on visits to ATOL stores.
Mobile
Telecom
Bouygues Telecom
ROI 9.1
Mobile drive-to-store campaign measured on store visits.
Mobile
Tires & auto
Euromaster
CPV -25% vs January
18,275 exposed visitors, 14% of dealership traffic; brand lift measured; €37k of media waste identified.
Multi-channel digital
Tires & auto
Euromaster
CPV -15% vs previous setup
Half the budget run by Kairos AI, compared on the same visitor base.
Meta, A/B test
Tires & auto
Euromaster
€140k revenue contribution, +42% vs estimate
CPV -30% versus the previous setup; €31.5k of media waste identified on the plan.
Out-of-home + Meta
Automotive
MG Motor
CPV from €71 to €59 over the campaign
6.5% of showroom traffic exposed during the MGS5 launch.
Programmatic
Tires & auto
Vulco
+4% exposed visitors, +€42k revenue
In-flight optimization of a national campaign.
Shopping centers
Carmila
CPV €0.61 and €1.31, 6.2% conversion
Two DOOH campaigns operated by Kairos AI.
Digital out-of-home
Shopping centers
Carmila
9,287 incremental visitors, ROI 35.5
Kairos AI Christmas campaign: cost per incremental visit €1.62.
Mobile