Forget theoretical catchment areas. Focus on where your real customers are.
Kairos AI measures where your real store visitors come from and shifts media pressure toward those neighborhoods while the campaign runs. Less budget on people who never come in, more contribution to in-store revenue, at the same spend.
Trade area optimization · continuous
Your budget follows the neighborhoods your visitors actually come from.
A trade area is not a circle around the store. Kairos AI measures where your real visitors live, zip code by zip code, then shifts media pressure toward those neighborhoods while the campaign runs. Less budget on people who never come in, more contribution to in-store revenue, at the same spend.
The loop that runs while the campaign is live
This cycle runs continuously until the end of the campaign.
Demo data for illustration, based on the Kairos AI barometer. Your own figures come from your beacons.
campaigns boosted on in-store revenue contribution
uplift methodology, audited by the world’s best experts in measurement methodology
Measured on real store visits, not on estimates
Origin zones per store
Effect on ROI
Your trade area, put to work
Zones for digital and OOH
Visitor-origin zones used on Meta, Snapchat, mobile and programmatic, and to pick billboard panels.
Local budgets
Store managers see which neighborhoods bring their customers, and where their local budget should go.
Competition mapping
Where your catchment overlaps with competitors, and where it does not.