Glossary
The vocabulary of in-store media measurement.
Short definitions of the terms used across Kairos reports.
Terms
A to Z
Share of visitors reached
Out of 100 people who entered the store over a period, the number who had been exposed to a given campaign.
In-store revenue contribution
The revenue represented by reached visitors, using average ticket or POS data.
Media waste
The portion of a media budget spent on people who did not visit a store during the measurement window.
Exposed visitor
A visitor matched to at least one exposure to the campaign in the attribution window.
Incremental visit
A visit that would not have occurred without the campaign, measured against a control group.
Beacon
The Kairos sensor installed at a store entrance to count anonymous visits.
Panel of stores
The subset of stores equipped for a pilot, chosen to represent the network.
Reallocation plan
The recommended budget shift between media, derived from share of visitors reached and media waste.
Neutral third party
An ad platform or auditor that compares two campaign reads, used in Kairos A/B pilots.
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