FAQ

Deployment, data, pricing and the pilot.

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FAQ

Questions, answered.

Everything you need to know about measuring your media by in-store revenue.

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Do I need to be a big retail chain to use Kairos?

No. Kairos has two offers: a light starter plan for local businesses with 1 to 20 locations, and a full plan for regional chains with 20 to 200 stores. If you spend money on billboards, radio or local media and can't tell what it brings back in store, Kairos is built for you.

How much does it cost to get started?

We start from your existing media budget. Our job is to make it as effective as possible, not to push you to spend more. Beacons are free, with no hidden cost. Book a demo and we'll size it with you in 30 minutes.

How is Kairos different from foot-traffic or location-data tools?

GPS data is poor by design: collecting a reliable location signal from a smartphone is throttled by the operating systems to preserve battery, so most “visits” are inferred, not observed. Our internal study found that about 95% of GPS-based visit data is wrong. Kairos uses beacons installed in your stores, so the measurement comes from your locations, not from a panel of anonymous phones. And even if you never work with Kairos AI: do not base a business decision on GPS visit data.

Which media does Kairos work with?

All of them, including the ones that are usually impossible to measure: billboards, radio, local TV, CTV, print, direct mail and flyers, as well as social and search. Because measurement happens in store, you can compare every channel on the same scale.

Is my data safe?

Yes. Kairos doesn't buy or resell third-party location data, and results are reported in aggregate. Your sales data stays yours and is never shared with other advertisers. [Compliance mention: GDPR / CCPA]

What is Kairos?

Kairos is a measurement and media steering platform for physical retail. It shows how much in-store revenue each campaign contributes, so you can cut what doesn't work and put more behind what does.

Who is Kairos built for?

Owners and marketing teams of businesses with physical stores: independent retailers, franchisees, multi-location brands and regional chains that invest in offline media and want to manage it by ROI.

Can I keep my current agency or media partners?

Yes. Kairos sits on top of your existing media plan. Your agency keeps buying; you finally get an independent read on what each budget brings back in store.

How do I measure incrementality with Kairos?

On performance campaigns (promotions, sales events, local offers), Kairos compares stores and periods exposed to the campaign with control groups to isolate the incremental lift. On brand campaigns, we track their contribution to store revenue over time, which is a better indicator than short-term lift for that kind of investment.

See your media waste in 20 minutes

Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.