Platform · Reporting
One platform for the marketing team, the board and the network.
The Kairos client platform follows your partnership from the first beacon to the next media plan: where you stand, your network’s equipment, the optimizations in progress, the results, the learnings, and the talking points for your executive committee and your stores.
Six views
What you see when you log in
Home: where you stand
Your optimization gains so far: share of the media plan steered by Kairos, budgets operated, contribution gains on those budgets.
Your network
Beacon fleet status: active stores, stores not yet deployed or in anomaly, equipment rate, and a store-by-store table with installation date and the action to take.
Support
The iteration loop (test, analyze, transform), the channels tested, the next steps with dates, and the reviews already shared with your executive committee.
AI optimizations
Status of each channel: activated with visitor coverage, not yet activated or audited, and plans recalibrated.
Results
Baseline versus current iteration: media budget, contribution to revenue, waste limited, per channel, with the next iteration to plan.
Media plan learnings
Performance per channel, synergies between channels, ideal exposure sequence, delay between exposure and visit.
For the executive committee
Talking points, ready to present
A dedicated section gives you the definitions and arguments your committee and your store network will ask for: what the beacon is and how precise it is, how reconciliation works, how contribution to revenue and visitor coverage are calculated, why media KPIs are not enough, and the risks of pure drive-to-store.
Exports
Plug into what you already use
Scheduled PDF, CSV and Google Sheets exports. Looker Studio and Power BI connectors on request.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.