Targeting & audience optimization

Reach the people who actually walk into your stores

Every campaign starts with your real customers and every store's neighborhood. Kairos AI then steers your budget toward the audiences, channels and locations that contribute most to in-store revenue, measured by beacons in your stores.

Connected TVSocialDisplay & online videoDigital out-of-home
01

Start from your own customers

Connect your CRM, point-of-sale or loyalty data, or simply upload a customer list. Kairos AI turns the people who already buy in your stores into the starting point of every audience.

  • Exclude existing customers when you want to recruit new ones
  • Re-engage lapsed buyers before they go to a competitor
02

Target around every store

Set a radius or a list of ZIP codes for each location, from a single shop to a 200-store regional chain. Budgets follow your network: more weight on a new opening, less on a store that is already at capacity.

  • One catchment area per store, adjustable at any time
  • Store-level reporting, so each manager sees what the media brings them
03

Control your delivery

Fine-tune frequency, pacing and cost caps so no dollar is wasted on the same household seen ten times. Caps are set on the cost per visitor exposed to your ads and seen in store, the metric that matters to a retailer.

04

Pick the right context

Choose where, when and how your ad runs: streaming apps and channels, social feeds, screens near your stores, device types and times of day. Align delivery with your opening hours and the moments your customers decide to shop.

05

Find more people like your best customers

Combine lookalike audiences built on your in-store buyers with interest and in-market signals. Kairos AI then keeps the segments that bring visitors to your stores and stops funding the others.

06

Retarget all the way to the store

Follow your website visitors, app users and customers from their screens to their living room, then through your door. In-store beacons close the loop: you see which campaigns bring people back to your aisles, not only to your site.

Audience optimization

Every week, the budget moves to what drives store revenue

Clicks and CPMs say little about a store. Kairos AI reads the visits measured in your stores and shifts spend toward the audiences, channels and locations that contribute most to revenue, while cutting media waste.

01 · MEASUREExposed visitors counted in each store
02 · ATTRIBUTERevenue contribution per audience and channel
03 · REALLOCATEBudget shifted to the best segments
04 · REPORTOne view for the owner, one per store
Step out of the dark

Steer your media investment by in-store revenue

See how your current campaigns perform store by store, and where your budget is leaking, in a 30-minute demo.

Book a demo