Solution
Know what your billboards bring into your stores.
Out-of-home is the largest unmeasured line of most local media plans. Kairos turns panel photos into a share of visitors reached, per panel, per campaign.
The problem
Photos are not a result
Your OOH vendor sends proof-of-posting photos and impression estimates. Neither tells you whether the people who drove past later walked into your store.
What Kairos does
Measured on your real visitors
Per-panel reach
Which panels reach your visitors and which only reach commuters who never visit.
Flight comparison
Compare two flights, two creatives or two vendors on the same metric.
Renegotiate with numbers
Keep the panels that work, drop the rest, and bring the saving to your next buy.
Getting started
A pilot in three steps
01
Beacons in a panel of stores
Usually 5 to 10 stores near your panels.
02
Panel data from your vendor
Locations, dates, creatives. We handle the vendor.
03
First read after one flight
Share of visitors reached, per panel, and the dollars spent on non-visitors.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.