Resources
Guides, articles and tools for retail media teams.
Everything we have learned measuring media in 45,000+ stores, written for marketers who have to defend a budget.
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Free guide: measuring the in-store ROI of billboards, radio and local TV
A 12-page playbook with the three questions to ask your media vendors and a worksheet to estimate your media waste. Get the guide
Article: why click attribution undercounts store networks
What platforms see, what they miss, and the simple fix. Read
Article: contribution versus incrementality
Which metric for which budget, and why mixing them costs money. Read
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.