Step out of the dark
Performance advertising for physical stores.
Billboards, radio, CTV, social. Part of that budget reaches people who will never walk into your stores. Kairos AI measures it with our own in-store sensors, then moves the money to the media that contributes to store revenue.
- Same budget. We work with the media you already buy.
- Revenue contribution per channel, measured by our sensors in your stores.
- Media waste in dollars, campaign by campaign.
See what your media earns in store
We’ll show you your media waste on your own plan.
Get early accessNo extra budget required. No commitment.
“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”John Wanamaker, 1838–1922
The problem
A 150-year-old problem. Still unmeasured.
Your awareness budget runs on reach and impressions. None of them tell you who walked into a store afterwards. So the waste stays invisible. And it keeps getting paid for.
How it works
Measure. Then steer.
Sensors in your stores
We install our own sensors in your locations. No third-party location data.
Contribution per campaign
For each channel, we measure how many store visitors were exposed beforehand. That is its contribution to in-store revenue.
Budget moves to what works
We cut spend on audiences that never visit and shift it to the ones that do. Same budget, higher contribution.
One metric
Out of 100 store visitors, how many saw your campaign?
That’s the number we move. Before Kairos, then with Kairos. Same budget. The gap is media that now reaches your customers instead of people who never come in.
Illustration of the metric. Not a client result.
What you get
Numbers your leadership and your stores both trust.
In-store revenue contribution
Billboards against radio against social. One comparable metric for all of them.
Media waste
The share of each campaign spent on people who never visit. Measured, then reduced.
A reallocation plan
Which channels to keep, cut or grow. Before the next flight, not after the year ends.
Dashboards
One view for the executive team. One for store managers, who finally see what the ads do for them.
What we don’t do
Clear scope. No surprises.
No new budget
We steer the media you already pay for.
No traffic promises
We measure and grow contribution. We don’t sell guaranteed visits.
Not an MMM
No model built on last year’s data. Measured exposure, in your stores.
Not an agency
Keep your agency. We give it the in-store metric it lacks.
stores equipped. Retail chains, franchise networks, single locations. We know how store visits and media behave in your sector.
FAQ
Before you start.
Do I need to add budget?
No. We work on your existing media budget, mostly awareness spend. The goal is a higher in-store revenue contribution from the same dollars.
Which channels do you measure?
Offline and online: billboards and OOH, radio, TV and CTV, social, display. Anything you buy to build awareness around your stores.
How is exposure linked to store visits?
Through beacons installed in your stores. We don’t rely on third-party location data.
How many stores do I need?
It works from a single location up to networks of several hundred stores.
Is this attribution or media mix modeling?
Neither. We measure how many of your store visitors were exposed to each campaign, then steer the budget to raise that share.
Your next campaign
See what your media earns in store.
We’ll show you your media waste on your own plan.
Get early access