Solution
See which mailings bring people through the door.
Direct mail is the easiest offline medium to measure with a control group, and the one most retailers still judge on coupon redemption alone.
The problem
Redemption undercounts
Most customers who respond to a mailing never bring the coupon. Redemption rates miss the visit, and so does the budget decision that follows.
What Kairos does
Measured on your real visitors
Mailed versus held-out
A control group held out of the mailing gives a clean incremental visit read.
List and creative tests
Two lists, two offers, one metric.
Cost per incremental visit
The number your CFO wants for direct mail.
Getting started
A pilot in three steps
01
Beacons in the mailed trade areas
Stores whose catchment receives the mailing.
02
Your mailing list and drop dates
Shared securely, hashed, never stored in clear.
03
Read two weeks after the drop
Incremental visits and cost per visit by list and creative.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.