Solution
Turn ratings into store visits.
Radio and local TV are sold on GRPs and ratings. Kairos matches spot schedules to the people who entered your stores, so you can pick stations and dayparts by what they bring in.
The problem
Ratings describe an audience, not your customers
A station can have great ratings and still reach none of your shoppers. Without a visit-based read, you are buying the station’s audience, not yours.
What Kairos does
Measured on your real visitors
Station and daypart read
Share of visitors reached by station, by daypart, by week.
Spot-level matching
Your schedule, your creatives, matched to visits in the stores the station covers.
Budget reallocation
Move dollars between stations and dayparts with a visit-based rationale.
Getting started
A pilot in three steps
01
Beacons in stores inside the broadcast area
Typically the whole network for a regional buy.
02
Your spot schedule
A spreadsheet from your station or agency is enough.
03
Read after four weeks
Enough spots to compare stations and dayparts with confidence.
See your media waste in 20 minutes
Bring your media plan. We’ll show you, live, what Kairos would measure on it and what a pilot would look like for your stores.